Yesterday I wrote a quick post on Google VP Vic Gundotra’s gun-happy account of a recent scare he had at home. It was goofy fun, mostly, and got a bit of pickup. But looking at the referral stats, I noticed something curious: SFGate, the SF Chronicle’s website, was the largest non-social referrer to the story. This was odd, because the Chronicle hadn’t written a story about the post.
Here’s what happened: BusinessInsider reblogged, or aggregated, my original post. This has sent us about 60 of the story’s 10,000 visits so far. Then the Chronicle, which has a syndication deal with BusinessInsider, reposted the story. This version — a word-for-word reposting of an aggregation of my post — has sent through over 1,500 new visitors. Which is nice! Thanks, BI.
If there’s a lesson here, which there very well may not be, it’s this: Judging aggregation isn’t quite as simple as metering direct clickthroughs.
- President Obama asked Congress for $1.8 billion to fight the spread of the Zika virus across the Americas.
- Former New York Mayor Michael Bloomberg has told the Financial Times he's eyeing a 2016 presidential run 🇺🇸
- India's telecom authorities have ruled against Free Basics, Facebook's controversial plan to offer free but limited internet.