Tech

Nobody’s Asking For A Facebook Phone

According to a new survey, only three people out of a hundred are interested.

A new study by Retrevo suggests a minor problem for Facebook, which is announcing a new phone-related product today: Nobody wants a Facebook phone.

Retrevo does seem to be overstating its case here, at least a bit: Respondents were asked about a “Facebook phone” and a Facebook phone “service,” and Facebook is not going to announce pure versions of either today. The announcement is most likely going to be tight integration with Android, making for a Facebook-centric Google phone — a Facebook homescreen.

But the fact that the prospect of something greater, and more essentially Facebook, doesn’t inspire enthusiasm speaks to the company’s unusual relationship with its users as compared with a company like Apple (and to a lesser extent, Google or Amazon).

The first, or primary, relationship people have with Apple is this: I give Apple money; Apple gives me a nice phone or tablet in return. Customers’ first relationship with Facebook is more symmetric: I give Facebook my data, and it gives me others’ data in return. Facebook isn’t seen as a company that makes things, but a company that takes things. So we have no reason to expect a product from Facebook to be good at anything but collecting and sharing data; a Facebook phone, because of what we understand Facebook to be, will always be Facebook’s phone, and never fully ours.

Check out more articles on BuzzFeed.com!

Facebook Conversations
          
    More News
    Now Buzzing