New BlackBerry Video Could Not Be More Embarrassing

Not even dad rock can save RIM.

1. RIM hasn’t had a hit BlackBerry phone in years. This video about BlackBerry 10, aimed at developers, isn’t going to help:

Video available at: http://youtube.com/watch?v=WlsahuZ_4oM.

2. I mean…

3. Someone, probably a millionaire with a VP title, had to sign off on this:

4. THIS WAS POSTED ON THE OFFICIAL BLACKBERRY YOUTUBE CHANNEL:

5. Here’s the product they’re talking about, by the way:

Video available at: http://youtube.com/watch?v=JEPYYo0-gfc.

RIM announced a few more details about the platform — mainly, Facebook and Twitter apps — at an event today. There are more details at the Verge, but it still looks like far too little, far too late.

Just five years ago, RIM was the most powerful smartphone maker in the world. Now, this: