Politics

The Des Moines Register’s Interesting Ad Placement

With the arrival of the Iowa Caucuses tonight, The Des Moines Register’s website will be receiving its quadrennial spike in traffic that accompanies the event. That’s why many found it interesting that surrounding the paper’s coverage of the Republican caucuses are controversial ads for Barack Obama’s campaign.

The ads eschew prominently featuring the president’s name, and instead attack the various plans that the Republican candidates have been presenting in Iowa. The understated use of the president’s name and logo, combined with the fact that they were initially presented without a “Paid For By Obama For America” tag, made some wonder whether people would interpret the banners as editorial content created by the paper. The ads now indicate that they were paid for by President Obama’s campaign.

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