Important: iOS 7 Does NOT Make Your iPhone Waterproof

A well-crafted fake Apple ad has convinced some users that their devices are now waterproof.

1. A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.

3. The fake advertising campaign began as a 4chan prank.

4. Soon, videos of people claiming to have tried the new waterproof feature began to circulate.

6. Apparently, some iPhone users believed the ads:

11. Don’t try this at home.

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