Important: iOS 7 Does NOT Make Your iPhone Waterproof

A well-crafted fake Apple ad has convinced some users that their devices are now waterproof.

1. A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.

3. The fake advertising campaign began as a 4chan prank.

4. Soon, videos of people claiming to have tried the new waterproof feature began to circulate.

6. Apparently, some iPhone users believed the ads:

OK whoever said updating to iOS 7 would make my iPhone waterproof FUCK YOU

— tristanblackmor (@Tristan Blackmore)

Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....

— SaraJoWalls (@Sara Jo)

Whoever said the iOS7 makes your phone waterproof. Fuck you

— L_I_AM95 (@Jebus)

“@AjakeC1: iOS 7 waterproofs your phone! Go try it out!” NOW MY PHONE HAS WATER DAMAGE.!

— MilesJones_FFOE (@goldie mac)

Whoever said iOS 7 is Waterproof your phone.... Fuck You

— Pretty_Ricky33 (@Ricardo Tamayo)

11. Don’t try this at home.

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Ellie Hall is a reporter for BuzzFeed News and is based in Washington, D.C.
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