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This May Be The Best Tech Ad Of The Year

Absolutely adorable commercial for the Google Search App.

Samsung has received much (unwarranted) praise for its Apple fanatic-mocking TV spots.

But this new ad for the Google Search App is the rare tech ad that smoothly blends creativity and effectiveness in a quick 30 seconds.

It far surpasses the Malkovich et al celeb Siri commercials.

It’s spot-on perfect.

Unfortunately, a second ad in the new campaign, “Replacement Umpire,” isn’t up to snuff: it’s got the deadly, rampant advertising disease, tryingtooharditis.

Ad agency: Venables Bell & Partners.

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