The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It’s a creative idea, but it hits a wrong note for me simply because Google’s own Search function is so inaccurate and frustrating as hell to use.
I guess you can do this type of pompous advertising when you’re the unquestioned market leader behemoth. What are we going to do, use BING?
That said, the ads are brilliantly produced: the cast, settings, acting, script, are all first-rate.
Another very funny spot below.
Ad agency: In-house video agency Across the Pond.
- The Boy Scouts of America has ended its ban on gay leaders, two years after lifting a ban on gay youth members.
- Boston is no longer pursuing a bid to host the 2024 summer Olympics.
- The Arizona Cardinals have hired the NFL's first female coach.