1. Kenneth Cole
Back in 2011 during the protests in Egypt, Kenneth Cole decided to make light of the situation and post this insensitive tweet.
C’MON. Using someone’s death as a way to get a “like” is just stupid.
Shortly after the Newtown shootings occurred, Kmart sent a tweet to pay their respects. And then added a promotional hashtag. #SMH
Dear social media folk, when there is a national tragedy, DO NOT USE IT TO PROMOTE YOUR PRODUCTS. EVER.
5. Kitchen Aid
I know Tweetdeck is hard, but please watch which profile is selected. Also, lern hw 2 spell plz.
NRA sent this tweet a few hours after the Aurora shooting. When something this tragic happens, postpone your scheduled tweets.
7. Celeb Boutique
Also during the Aurora shooting, Celeb Boutique tweeted this because they saw “Aurora” trending. While it was a genuine mistake, it does not take much effort to CHECK why a hashtag is a trending topic.
8. Spearmint Rhino
This gentleman’s club posted a baby picture of an employee who’s apparently only 15.
9. Urban Outfitters
There’s a serious storm heading for the East Coast, but let’s make light of it and promote free shipping!
This was during the Casey Anthony trial. CHECK. THE. HASHTAG.
11. London Luton Airport
This airport made a joke about a Chicago plane crash which killed a child. Seriously? How could you think this is a good idea?
12. Papa John’s
How about you just donate money to starving children instead of forcing facebook engagement?
Out of context, this doesn’t seem so bad. BUT this tweet was sent during a PR crisis about horsemeat found in Tesco’s frozen meals.
14. NBC LA
Christopher Dorner just killed these people so the only way to send condolences is to “LIKE” this post. Piss off, NBC.
Another case of tweeting from the wrong account. After this social media manager dropped the f-bomb, New Media Strategies (Chrysler’s agency) was fired.