The Romney Logo: Romneyfresh Hotel Cola

Barack Obama’s 2008 logo was the toast of the design world, but Mitt Romney’s doesn’t feel quite as fresh — despite its striking resemblance to the logo for Aquafresh toothpaste. Actually, it looks like pretty much every other corporate logo in America: Aquafresh, Pepsi, Ramada Hotels, and Carnival Cruise, among others. The Romney font is set to Trajan, which is the same font used for Lord of the Rings, Minority Report, Titanic, The Mummy and Star Wars Episode II.

Andrew Kaczynski is a political reporter for BuzzFeed News and is based in New York.
Contact Andrew Kaczynski at

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