Home Depot Apologizes Profusely After An Insensitive Tweet

The company posted a picture of a man in a monkey mask sitting between two black men and asked readers which isn’t like the others. The person responsible for the tweet has since been fired.

1. Home Depot is on a fantastic online apology tour after someone posted the following picture from their Twitter account.

Jonathan Wall

@imfromraleigh

Here’s a screenshot of the @HomeDepot tweet…

/ Via

3. Given the hurtful history of black people being compared to apes and monkeys, many took offense to the image and its caption.

Omar

@ohmarhernandez

Hey @HomeDepot I will be taking my business to @Lowes now after that offensive tweet.

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Thanks For The Ride

@HolideyMutt

Wtf the @HomeDepot . I’m black and I take offense to that

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Wow, @HomeDepot really put a monkey between two black dudes and said guess which is not like the other? I bet @Lowes wouldn't pull that crap

— Matthew Vincent (@Mister_MVP)

Matthew Vincent

@Mister_MVP

Wow, @HomeDepot really put a monkey between two black dudes and said guess which is not like the other? I bet @Lowes wouldn’t pull that crap

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Why did @HomeDepot think that was okay to do? We need answers

— YUNGFUBUWAVECAP (@eberwockie)

YUNGFUBUWAVECAP

@eberwockie

Why did @HomeDepot think that was okay to do? We need answers

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8. As a result, Home Depot basically apologizing to every single person on Twitter.

They are deeply sorry for the dumb tweet and have deleted it.

10. They even shot apologies to the NAACP, Al Sharpton, and Jesse Jackson, who didn’t even comment on the tweet.

@OfficiallyIce @NAACP We are deeply sorry for the dumb tweet and have deleted it.

— The Home Depot (@HomeDepot)

The Home Depot

@HomeDepot

@OfficiallyIce @NAACP We are deeply sorry for the dumb tweet and have deleted it.

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@Ursula_Rochon @TheRevAl @RevJJackson @HomeDepot We are deeply sorry for the dumb tweet. We deleted it.

— The Home Depot (@HomeDepot)

The Home Depot

@HomeDepot

@Ursula_Rochon @TheRevAl @RevJJackson @HomeDepot We are deeply sorry for the dumb tweet. We deleted it.

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Preemptive apologies? Kind of genius when you think about it.

14. Home Depot has since reported that the person responsible for the tweet has been fired.

We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.

— The Home Depot (@HomeDepot)

The Home Depot

@HomeDepot

We have zero tolerance for anything so stupid and offensive. Deeply sorry. We terminated agency and individual who posted it.

/ Via

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Thirty-something from Louisville, KY. Made of bourbon and awesome.
Contact Tracy Clayton at tracy.clayton@buzzfeed.com.
 
 

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