We Blew Up A Watermelon And Everyone Lost Their Freaking Minds

“the watermelon…is us.”

1. At one point on an ordinary Friday, more than 800,000 people were watching two BuzzFeed employees trying to make a watermelon explode with rubber bands.

In fact, according to Facebook, more people tuned in to watch it live than any other live video. At the peak of its 45-minute runtime, 807,000 viewers were watching at the same time. (BuzzFeed is among a group of Facebook Live paid media partners.)

3. Some people questioned their life choices.

6. Adults forgot to adult.

7. Many experienced watermelon-induced anxiety.

Tbh this watermelon video is giving me more anxiety than going to parties

— Carly Ledbetter (@ledbettercarly)

Testing my anxiety threshold watching @BuzzFeed try and pop a watermelon with hundreds of rubber bands via live video. #IMNOTOKAY

— Teresa Cumming (@calculuv)

9. It took 686 rubber bands, blood, sweat, and tears to finally get the watermelon to burst.

10. It was a beautiful moment.


— Jesse McLaren (@McJesse)

11. And the internet was obsessed.

that was the best watermelon related content since that rugrats episode about the seeds

— Alex Fitzpatrick (@AlexJamesFitz)

the watermelon … is us

— Erik Malinowski (@erikmal)

Pulitzers announced April 18. #watermelon

— Dave Itzkoff (@ditzkoff)

14. #watermelon began trending in the country.

when you are forced to Twitter-search "watermelon"

— emily nussbaum (@emilynussbaum)

16. People offered hot takes on #watermelon.

New post on @Medium: Why 2016 is the Watermelon Election

— Prof. Jeff Jarvis (@ProfJeffJarvis)

Are we a stronger America because of @BuzzFeed's #watermelon blow-up? Think pieces to come.

— Liz Steelman (@lizsteelman)

Now that Buzzfeed has set the bar I'm really looking forward to the Washington Post setting a live alligator loose in the newsroom

— Christopher Mims (@mims)

19. Where were you when BuzzFeed exploded a watermelon?

The year is 2030 and my son asks "Daddy where were you when @BuzzFeed exploded a watermelon with rubber bands as 700,000 people watched on?"

— Bobby Blanchard (@bobbycblanchard)

20. Memes were made.

BuzzFeed: #watermelon

— Vincent Pervis (@PerfectPervis)

21. History was created.

The 2 llamas, Old Spice Guy, and that old Mad Men cartoon avatar generator nod approvingly. "Welcome, watermelon. You're home."

— Anil Dash (@anildash)

22. 800,000 people watched this momentous occasion. 315,000 commented on the Facebook live video.

800,000 people just watched a watermelon explosion. I'm not going to lie - I was one of them. #WATERMELONEXPLOSION 😂

— Rose Montag (@rosemontag_)

23. Except this guy.

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Tasneem Nashrulla is a reporter for BuzzFeed News and is based in New York.
Contact Tasneem Nashrulla at tasneem.nashrulla@buzzfeed.com.
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