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Angry Customers Are Boycotting CoverGirl Until It Drops NFL Sponsorship

Loyal CoverGirl users say they are not happy that the brand continues to sponsor the NFL despite the public outcry against its handling of domestic violence cases.

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CoverGirl, which is the "official beauty sponsor of the NFL," had teamed with the league to create team-themed makeup looks.

The black eye was added to the woman modeling the Baltimore Ravens look. Ravens running back Ray Rice was recently suspended indefinitely from the league after a video surfaced of him punching his wife in a casino elevator. Critics have complained that the NFL, which initially only suspended Rice for two games, does not take allegations of domestic abuse seriously.

Fall means #NYFW & FOOTBALL! Take a peek @ @COVERGIRL’s eye-catching look for the @Ravens:


Fall means #NYFW & FOOTBALL! Take a peek @ @COVERGIRL’s eye-catching look for the @Ravens:

2:30 PM - 03 Sep 14ReplyRetweetFavorite

But the response has not placated most people. Adele Stan, a digital editor for The American Prospect who first doctored the image of the CoverGirl model with a black eye, called its statement "wholly inadequate."

So, @COVERGIRL is the #NFL's "Official Beauty Sponsor." Tell them #GoodellMustGo

Adele Stan@addiestan

So, @COVERGIRL is the #NFL's "Official Beauty Sponsor." Tell them #GoodellMustGo

12:31 AM - 12 Sep 14ReplyRetweetFavorite

There is also a petition calling on all NFL sponsors, including CoverGirl, to stand with women against domestic violence and fire Commissioner Roger Goodell.

Ronna Waldman, a public relations executive for CoverGirl, said they have no further comment.

One reason CoverGirl has been largely mum while its Facebook page explodes might be that it's just one of multiple Procter & Gamble brands working with the NFL. The company also has NFL deals with Tide, Duracell, Gillette and more.

At the same time, CoverGirl isn't listed as a $1 billion brand in P&G security filings; it would be a tiny part of the company's "beauty" category, which accounts for 24% of the company's $83 billion in annual sales.

"It's pretty obvious that company-wide programs benefit our large

brands, but the company-wide programs like the Olympic sponsorship and the

NFL sponsorship are also a big win for some of our middle-sized brands," a P&G executive told investors in December 2010.

Put simply, even if it's allowed contractually, it might not be worth it for P&G to risk deals with so many of its other brands for CoverGirl.

Tasneem Nashrulla is a reporter for BuzzFeed News and is based in New York.

Contact Tasneem Nashrulla at

Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.

Contact Sapna Maheshwari at

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