Kmart, which has already caused a stir with one holiday commercial this year, is taking another stab at being hip by trying to coin the term "giffing out."
A set of TV ads meant to highlight the retailer's deals this weekend depict people as GIFs, cheering and cackling over the money they saved by shopping at Kmart — aka "giffing out." The GIF people have failed to inspire, though, and have instead led to shopper gripes across Kmart's community board, on its Facebook page, and on Twitter.
So. "Giffing out." Probably not happening.
Warning: Watch at your peril.
Sapna Maheshwari is a business reporter for BuzzFeed News and is based in New York. Maheshwari reports on retail and e-commerce.
Contact Sapna Maheshwari at email@example.com.
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