Business

Kenneth Cole Decided To Tweet Something Completely Stupid About Syria

Good brand strategy, Kenneth Cole.

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Kenneth Cole tweeted this on Thursday.

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear

Kenneth Cole

@KennethCole

"Boots on the ground" or not, let's not forget about sandals, pumps and loafers. #Footwear

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Needless to say, people aren't super pleased about it.

@KennethCole Not cool OR socially responsible.

Pauline Collins

@PaulinePR

@KennethCole Not cool OR socially responsible.

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James Topham

@TopsAtWarChild

@ddale8 What is wrong with PR people?

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Stephen Miller

@miller_stephen

@hgil #facepalm

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Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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