Everything We Know About Who Was Behind The @Horse_eBooks Twitter Account And Why They Made It

The secret behind one of the internet's most mysterious Twitter accounts has finally been revealed.

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Spammy tweets that would get thousands and thousands of retweets.

Horse ebooks

@Horse_ebooks

Everything happens so much

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As you might know, I am a full time Internet

Horse ebooks

@Horse_ebooks

As you might know, I am a full time Internet

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Horse ebooks

@Horse_ebooks

We all agree, no one looks cool

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We have a total organizational separation between editorial and our often-brilliant creative team, I didn't know about it and I don't know of anyone in editorial who did.

Bakkila and Bender revealed to the New Yorker that @Horse_ebooks and cryptic YouTube channel pronunciationbook were both part of an elaborate performance art piece.

View this video on YouTube

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One that led to The Fitzroy Gallery in the Lower East Side of New York City Tuesday morning.

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The whole project tied to a larger choose-your-own-adventure interactive-video piece called "Bear Stearns Bravo."

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The focus of the gallery exhibit was a backroom performance, where Bakkila was answering phone calls and reciting random words.

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Curiously enough, Susan Orlean, the author of the New Yorker piece revealing the identity of @Horse_ebooks, was sitting next to Bakkila answering phones with him.

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When questioned about it online, Orlean has said she is not in cahoots with Bakkila and Bender, but merely just "seeing what it's all about."

Guys! @susanorlean is in cahoots with the @horse_ebooks team! She's at the gallery, answering phones too -> http://t.co/1E07TWCqSW

Brian Ries

@moneyries

Guys! @susanorlean is in cahoots with the @horse_ebooks team! She's at the gallery, answering phones too -> http://t.co/1E07TWCqSW

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@moneyries NOT in cahoots! Writing a story. Answering phones for a while to see what it's all about.

Susan Orlean

@susanorlean

@moneyries NOT in cahoots! Writing a story. Answering phones for a while to see what it's all about.

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Yes, we did know about this. Susan has not been working with them, and has no real involvement in the project. She's working on a story for the magazine about the project.

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

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