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People Are Boycotting This Cosmetics Company After It Made An Ad Featuring Same-Sex Couples

The company has responded to the controversy, saying the commercial is about "addressing the various forms of love."

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Brazilian company O Boticário recently released an ad featuring same-sex couples celebrating Valentine’s Day.

View this video on YouTube

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Earlier this week, the video only had about half as many likes as it had dislikes.

Twitter users began pointing out that the YouTube page and the video’s likes were being targeted by people on WhatsApp.

tem corrente no whatsapp pedindo pra dar dislike no vídeo do dia dos namorados do boticário porque tem casais gays

Outraged viewers even opened up a campaign against O Boticário on ReclaimeAqui. "I do not want my children to watch this propaganda. I have the right to preserve the family institution in my home,” a user wrote in the comment below.

O Boticário actually responded on ReclaimeAqui, saying it "believes in the beauty of relations" and that the point of the campaign is to ”approach with respect and sensitivity, the various forms of love."

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at ryan@buzzfeed.com.

Alexandre Orrico é redator do BuzzFeed, em São Paulo.

Contact Alexandre Orrico at alexandre.orrico@buzzfeed.com.

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