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This Target Employee's Pre-Black Friday Pep Talk Is The Most Epic Thing You'll Ever See

"THIS IS TAAARGGETTTT!" Update: Target has responded to the video.

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This is a Target employee named Scot. He works at a Target in Westminster, Maryland, and last week he delivered the pre-Black Friday pep talk to end all pre-Black Friday pep talks.

View this video on YouTube

Here's his full speech:

People of Target, brothers, sisters, hear me now. There standing out there, any moment now, those doors will be breached. Whatever comes through those gates, you will stand your ground with a smile on your face. They come here with bargains in their heads and fire in their eyes and we shall give those bargains to them. We will show them that we are not just the best store in this neighborhood, but the store anywhere. Because we are more than just a store. This is a team. This a family. THIS IS TARGET.


Target issued a statement to BuzzFeed News about Scot's amazing speech:

"One of our favorite parts of the holiday is watching our entire Target team bring the season to life in their own way. We want them to have fun, because we know when our team is having fun, so are our guests. Our team member Scot is one of countless team members who help make Target uniquely Target. We have long said that Thanksgiving weekend is to retail what a championship game is to sports. Scott is clearly quite a coach."

Ryan Broderick is a reporter for BuzzFeed News and is based in London.

Contact Ryan Broderick at

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