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Russia Would Very Much Like You To Visit Crimea, Please

"Seize the day."

Originally posted on
Updated on

Several Russian embassies are encouraging tourists to visit Crimea.

880 thousands of Ukrainian tourists visited🇷🇺Crimea in 2016 As they say, better once to see, than 100 times to hear…

The pitch in one tweet from the Russian embassy in Canada implored English-speakers to "seize the day" and book a trip now.

880,000 Ukrainians visited Crimea in 2016. Seize the day, book a tour to see this beautiful🇷🇺peninsula for yourself…

That's slightly awkward because the Russian government took control of the region from Ukraine in 2014 in a move that was condemned internationally.

Vasily Fedosenko / Reuters

Russian troops, or Little Green Men, in a town near Crimea in 2014.


After the Crimea referendum, Russia-backed rebels in the east began pushing to separate from the federal government, launching a war that led to a crisis that has cost thousands of lives. The US and EU have squared up against Russian President Vladimir Putin over Russian military support for the rebels, levying economic sanctions against Russia in response. More than three years later, Russia still has total control of Crimea.

Prior to the Russian occupation, Ukrainians did form roughly 67% of Crimea's tourism industry. Now, not so much.

In the years after the invasion, the number of Ukrainians visiting has plummeted — although reliable data on exact figures is hard to come by. Meanwhile, even the number of Russians visiting the Crimea could go down as much as 15–25%, according to some tourism websites.

And internationally, most Western nations — including the US and major European countries — warn their citizens against all but essential travel to the region.


The local economy was damaged by the occupation, and although Russia promised in 2016 to invest 680 billion roubles (roughly $13 billion) into the region by 2020, many businesses who relied on tourism are struggling. The gaudy centerpiece of Russian funding is a bridge linking mainland Russia with Crimea. It's not finished yet.

Finally, the tweets link to a tourism website (available in Russian, English, and Chinese) that lists a whole load of activities you can try while you're out there. There's also an extensive FAQ section, mostly dealing with how to transfer money — but also about whether or not it's illegal to take photos of wild animals.

It's not the first time the Russian government has tried to encourage people to visit the area. It ran ads back in 2015 with much the same idea — apparently they didn't quite catch on.

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Rose Troup Buchanan is a reporter for BuzzFeed News and is based in London.

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