Dove created these limited-edition body washes for ~diversity~ purposes in a UK ad campaign.
"Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too."
There's also video. Here's an ad that was published in late April.
A lot of people reacted to the campaign on Monday. They weren't really into it.
One person pointed out something about the ~diversity~ spin.
Some people felt really left out of the campaign.
Lots and lots of people trolled it.
This person had a question.
"Can I die?" asked this person.
Which?
Someone else was just looking for function.
Not everyone was against the bottles. This guy was down.
But a lot of people are pretty over the whole shtick.