World

Watch This Russian Airline Make A Moving Appeal For Peace With Ukraine

Moscow—Kiev.

1. S7, a Russian airline, put out this ad to show the massive billboards it has hung around Moscow and Kiev, linking the two cities together with a peace sign.

The company knows its audience — many of the thousands of people who attended an anti-war rally in Moscow this month came from the urban middle class, who tend to be the country’s frequent fliers. A 2012 poll found that fewer than 7 percent of Russians traveled abroad at least once a year.

2. Muscovites have also been sharing pics of the billboards:

Check out more articles on BuzzFeed.com!

Miriam Elder is the world editor for BuzzFeed News and is based in New York. Her secure PGP fingerprint is 5B5F EC17 C20B C11F 226D 3EBE 6205 F92F AC14 DCB1
Contact Miriam Elder at miriam.elder@buzzfeed.com.
 
 

More News

More News

Now Buzzing