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Watch This Russian Airline Make A Moving Appeal For Peace With Ukraine


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S7, a Russian airline, put out this ad to show the massive billboards it has hung around Moscow and Kiev, linking the two cities together with a peace sign.

View this video on YouTube

The company knows its audience — many of the thousands of people who attended an anti-war rally in Moscow this month came from the urban middle class, who tend to be the country's frequent fliers. A 2012 poll found that fewer than 7 percent of Russians traveled abroad at least once a year.

Muscovites have also been sharing pics of the billboards:

Miriam Elder is the world editor for BuzzFeed News and is based in New York. Her secure PGP fingerprint is 5B5F EC17 C20B C11F 226D 3EBE 6205 F92F AC14 DCB1

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