If you still need evidence that Cronut mania is real, there are people lined up outside Dominique Ansel Bakery in New York City this morning in the snow while the temperature struggles to reach the teens! These folks were in line at 6 a.m.!
As day broke and the temperature continued to drop, the line grew!
Hearing reports that the line is about 10% shorter today, possibly due to the storm. However, those reports are unconfirmed and come from crazy people who are lined up outside waiting for Cronuts in 10 degree weather.
You got to ask yourself: Is it worth risking frostbite, hypothermia?
And the unquantifiable amount of disapproving looks from cantankerous New Yorkers traipsing to work?
This happens to be this month's Cronut. The peanut butter rum caramel Cronut, to be precise. So yeah, it might be worth it.
Michael Hayes is a senior reporter for BuzzFeed News and is based in New York.
Contact Mike Hayes at email@example.com.
Got a confidential tip? Submit it here.