Procter & Gamble Gets Dragged Into The Mommy Wars

This sweet commercial is making the rounds on conservative social media. It’s part of a months-old campaign, but in an election year everything is political.

1. The cute commercial:

2. The politicization:

4. A similar P&G ad posted to YouTube last February:

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McKay Coppins is a senior writer for the BuzzFeed News politics team, and the author of The Wilderness, about the battle over the future of the Republican Party.
Contact McKay Coppins at mckay@buzzfeed.com.

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