Apple CEO Tim Cook Attends San Francisco Pride Festival

Cook wore the Apple Pride shirt Sunday along with other Apple employees at the parade.

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Mark Bober, an Apple employee, tweeted this picture with Tim Cook at the San Francisco Pride Festival.

The 44th Annual San Francisco Pride Parade comes just two days after a CNBC host, Simon Hobbs, accidentally outed Tim Cook — who is widely reported to be gay, but has not formally come out — during a panel discussion.

Cook has yet to speak directly about his sexual orientation, but he has consistently spoken about LGBT rights as a human rights issue.

Thousands of Apple employees attended the parade and wore the specially designed Apple Pride shirts.

Congrats to 5000 Apple employees/families who attended today’s Pride parade.Inclusion inspires innovation.#applepride

Tim Cook@tim_cook

Congrats to 5000 Apple employees/families who attended today’s Pride parade.Inclusion inspires innovation.#applepride

12:02 PM - 29 Jun 14ReplyRetweetFavorite

Company employees also handed out iTunes gift cards to those attending the parade.

Look what #applepride will passing out!!! #sfpride

jackee chang@jackeechang

Look what #applepride will passing out!!! #sfpride

7:17 AM - 29 Jun 14ReplyRetweetFavorite

Tim Cook greeted employees and their families early in the morning, but did not march in the parade himself, Reuters reported.

Just saying hi to the CEO :) @tim_cook Officially the best picture ever. #applepride #apple #timcook #pride #sfpride

Daniel Soto@sot0fied

Just saying hi to the CEO :) @tim_cook Officially the best picture ever. #applepride #apple #timcook #pride #sfpride

6:55 AM - 29 Jun 14ReplyRetweetFavorite

Many Apple employees posted their selfies with Cook from the Pride Festival:

Selfie with my favorite CEO @tim_cook & @dsteele7 Love my company! #ApplePride

Jonathon@QWERTYthon

Selfie with my favorite CEO @tim_cook & @dsteele7
Love my company!
#ApplePride

1:30 PM - 29 Jun 14ReplyRetweetFavorite

Michelle Broder Van Dyke is a reporter and night editor for BuzzFeed News and is based in Hawaii.

Contact Michelle Broder Van Dyke at michelle@buzzfeed.com.

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