This afternoon, @JPMorganCEO tweeted for the first time.
But this had all the hallmarks of a fake celebrity account. It wasn't verified, it used an easily available image, and was following over 1,110 people, mostly finance reporters and news organizations.
The account tweeted again, this time purporting to show "José," who works in "Global Relations," which isn't a division at JPMorgan Chase.
That picture came from an Instagram posted six months ago.
This effort was enough to fool at least one news organization, The Wire.
Most other reporters, however, were not fooled.
A JPMorgan spokesperson confirmed the account was fake and it was briefly deactivated.
Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.
Contact Matthew Zeitlin at email@example.com.
Got a confidential tip? Submit it here.