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Apple's (Small) iPhone Event By The Numbers

The shortest Apple event ever (probably).

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It's almost Apple's 40th birthday (the company will enter middle age on April 1)


There are over 1 billion Apple devices in use around the world. Tim Cook called this an "incredible milestone." (In September, Google said there are 1.4 billion active Android devices.)

Apple uses a lot of alternative energy: 23 countries Apple's operations use 100% renewable energy, while all of its China stores and offices do. All of its data centers use 100% renewable energy, while 93% of its facilities worldwide do.

Apple said its Apple Watch is the best selling smartwatch and is the highest rated for customer satisfaction. It's also dropping the price $50 to $299.


Tim Cook said that Apple TV has over 5,000 apps — including one that Cook said is very important to him: Seamless.

80% of active Apple mobile devices are running the latest version of its mobile operating system, iOS 9, while only 2% of Android devices are running the latest version of Android.


Apple sold over 30 million iPhones with 4 inch screens last year.

The entry level price for the new iPhone SE is $399 — the lowest price of an iPhone ever (it will only get you the 16 gigabyte one, however).

Apple wants to sell you an iPad Pro to replace your old PC: Apple VP Phil Schiller said that there are over 600 million PCs that are at least 5 years or older. He also said that Apple had sold over 200 million 9.7 inch iPads.

The new iPad Pro has a smaller screen: but can come with way more storage — some 256 gigabytes. It will set you back at least $899 however.

Matthew Zeitlin is a business reporter for BuzzFeed News and is based in New York. Zeitlin reports on Wall Street and big banks.

Contact Matthew Zeitlin at

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