Thousands of people have marched across dozens of cities all over Argentina after the horrific murder of a teenage girl shocked the country.
14 year-old Chiara Páez, from Rufino, Santa Fe province, was violently beaten by her 16-year-old boyfriend and then buried alive.
Several similar cases have emerged over the past few weeks. NGOs say that a woman is killed in Argentina every 35 hours.
This tweet called on people to take to the streets, which they did on June 3. "Actresses, female politicians, artists, businesswomen, social influencers... women, all of them... aren't we all going to raise our voices? WE ARE BEING KILLED."
The slogan of the movement started as "They are killing us" and soon became #NiUnaMenos (#NotOneLess). The hashtag trended for more than three weeks in Argentina, with thousands of posts a day.
NGOs say that 1,808 women have been killed in Argentina over the past seven years.
"This is a worldwide problem but, in Argentina in particular, there are a few structural inequalities between men and women that are deeply-rooted in our culture, and violence is the vehicle for these inequalities to persist,"
The numbers speak for themselves, although it's hard to tell whether the number of cases has increased or whether this issue is just becoming more visible now.
Another murder that has shocked Argentina was that of Suhene Carvalhaes Muñoz, who was kicked so badly by her boyfriend that she died of her injuries eight months after the attack.
Her sister told the local press that when Suhene reported the abuse police told her to "work things out in bed.”
The widespread belief in Argentina is that women's issues are better dealt with at home, one of the myths that the march organizers are trying to debunk.
"[Some myths] are the belief that men are born violent, that women are passive, that only poor people face this, that if she stays in the relationship it's because she likes being mistreated, that couple problems are better left alone."
“When speaking up, the hardest part was dealing with all the judging, with all the questioning and embarrassment," one woman who was abused for 14 years told BuzzFeed News. She asked to remain anonymous to protect her children.
Kids are also victims of gender violence. Last year alone, there were 29 cases of "related femicide," when a third person is hurt due to a man's violence towards a woman.
These cases have spawned a big conversation about gender-based violence across Latin America, with countries like Chile and Uruguay joining the cause on June 3.
Although Argentina has progressive laws, the budget for enforcing them remains low and training for law enforcement officials is insufficient.
Many femicides could have been avoided if reports would have been listened to.