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There's A New Mascot For A Detergent Company And It's Terrifying

Its name is Burbu and it will find you.

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Argentine detergent brand Drive has a mascot called Burbu.

Facebook: DriveArgentina

Burbu is an adorable playful soap sud. Look at that cute face.

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Drive decided to make a real-life version of Burbu to help promote the brand. Here's what it looks like:

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Burbu has just finished touring Argentine cinemas, so who knows where he could appear next.

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Rachael Krishna is a reporter for BuzzFeed News and is based in London.

Contact Rachael Krishna at rachael.krishna@buzzfeed.com.

Conz Preti es la directora regional para las Américas y trabaja desde Nueva York.

Contact Conz Preti at conz.preti@buzzfeed.com.

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