Last week, 21-year-old Sotonye Jack tweeted an observation he'd had.
Jack told BuzzFeed News he'd noticed a lot of people giving girls nicknames based around snacks, and he was into it.
"It is really adorable to me and I thought it'd be even more so with an added personal flavor of the favorite food aspect," he said.
Jack's suggestion caught on, people took his advice, asked their partners to call them snack food, and tweeted the responses.
But it worked better for some than others.
Jack told BuzzFeed News that he's being really enjoying responses and is glad to have added his spin on a trend.
Jack also confirmed that he does practice what he preaches. "I've been calling pretty girls my favorite snacks reflexively ever since," he said.