Korea is currently in the midst of a honey butter craze.
According to Munchies, the craze started in 2014 with Haitai-Calbee Confectionery Co.'s Honey Butter Chips.
The chips have now become a social media craze, with users celebrating when they're able to locate a pack of the in demand product.
And photoshopping the bags onto popular celebrities.
Multipacks of the larger portioned bags are being sold for $150.
Fans are now debating which brand makes the best honey butter chips.
Other companies have jumped on the trend, producing honey butter beer.
Honey butter dried squid.
Honey butter pop cake.
Honey butter Mcdonalds french fries.
Honey butter latte.
And honey butter Cheetos, to name a few.
Whilst the trend doesn't seem to have caught on in the west yet, it must only a matter of time until the buttery, sweet, and salty treats become common place.
Rachael Krishna is a reporter for BuzzFeed News and is based in London.
Contact Rachael Krishna at firstname.lastname@example.org.
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