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The 8 Email Mailing Lists Everyone Hates The Most

What kind of mailing lists do we unsubscribe from most? Flowers. We HATE flowers.

Posted on, a service that helps you unsubscribe from email lists, has data on its 2013 unsubscribers.

Typical mailing list unsubscribe rates are usually around 1%, so these numbers might seem insanely high. But keep in mind this data is just for users, a demographic who signs up for the service specifically to clean out their inbox.

The main takeaway is that the kind of sites that are most unsubscribed from are the kind people typically make one-time purchases. For example, after you send Mother's Day flowers, you don't really want to hear about floral deals the rest of the year, right?


5. Active 44.70% unsubscribe rate

Active is a fitness site that helps you find exercise activities in your area. Much like a gym membership after January 15, people probably gave up on it and hate to be reminded the don't exercise.


7. Oriental Trading — 43.60% unsubscribe rate

Oriental Trading sells bulk cheapie party supplies and goodies. Most likely people used it to buy something for a rare large event like a baby shower, and then don't need 200 paper plates again for a while.

8. Shop It To Me — 42.10% unsubscribe rate

A deal-finder shopping site that helps you find sales on brands in your size. Seems like a good idea.... however, when you sign up, the default frequency for emails is "Daily", which is probably more than most people want.

Shopittome, if you're reading this, here's my advice: change the default on your dropdown at sign up to the recommended twice a week emails.

Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture and is cohost of the Internet Explorer podcast.

Contact Katie Notopoulos at

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