Today Snapchat launched Discover, a new feature where editorial partners like CNN, Vice, and Comedy Central can broadcast clips along with what Snapchat describes as "gorgeous advertising" in a blog post. It's a big new direction for the app.
However, on Twitter, teens who use the app aren't talking about the new feature. Instead, they're working through a Gordian knot of emotions over the fact that today's update eliminated the "best friends" feature.
Snapchat CEO Evan Spiegel tweeted this afternoon that they WILL bring back the "best friends" feature:
Previously, Snapchat allowed users to see who they snapped with most, as well as the ability to see who everyone else's top friends were. Woe to anyone whose girlfriend or boyfriend noticed some interloper in the top spot. Now that the feature is gone, people are speculating that users will feel emboldened to disseminate their snaps all over town without reprisal from their partners. It's not martial teen law out there. Be safe, kids.
Don't believe me? Let's 21 Jump Street this sucker and drop in on what the hot buzz with the kids is:
People are even using the grief over "best friends" to try to get retweets.
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at firstname.lastname@example.org.
Got a confidential tip? Submit it here.