Fortacloud is a cloud storage company. Today, it tweeted a discount offer with an apparently unrelated photo of a woman in underwear:
Somehow the reaction on Twitter did not go over well. The company explained the photo was meant to appeal to its male customer base.
Annnnnnndddd.... BOOM! There goes the link to the dictionary definition of "sexism".
Someone then responded with a link to the Wikipedia section for "Objectification" in the sexism entry. FORTAcloud dug its heels in deeper.
FORTAcloud responded to another complaint by comparing its ad to other ads.
People were not happy.
FORTAcloud has used a similar marketing technique for its Facebook account in the past:
BuzzFeed News has attempted to contact FORTAcloud (its phone number is disconnected and email bounces). We will update if other attempts to contact them are returned.
Katie Notopoulos is a senior editor for BuzzFeed News and is based in New York. Notopoulos writes about tech and internet culture is cohost of the Internet Explorer podcast.
Contact Katie Notopoulos at firstname.lastname@example.org.
Got a confidential tip? Submit it here.