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Say Hello To The New Facebook

Mark Zuckerberg showed off your new Facebook homepage today. Here's what it looks like.

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Facebook calls this a "mobile inspired" design.

It's clean, and far less noisy than the Facebook we've become accustomed to over the last two years — it's more like Path, or, in some ways, Google+, than the current Facebook design. Here's a good before/after shot:

That's to say it's nicer, at least visually, and more consistent across different screen sizes. But what wasn't emphasized up front is that these bigger photos and videos mean bigger ads too. Facebook, now more than ever, needs to quickly increase revenue. Giant embedded videos and images may appeal to users, but they'll definitely appeal to advertisers. Sneakily, the presentation today included no ads at all.

Another thing Facebook didn't address directly? These larger embedded photos and videos may have the effect of keeping more people on Facebook, rather than pushing them out to source links. A mixed bag for content creators, perhaps: great visibility, but less click-through.

Facebook says the design will start rolling out today, but gradually, until it's "super polished."

Contact John Herrman at john.herrman@buzzfeed.com.

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