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Now You Can Gift Stuff — Real Stuff! —To Your Friends On Facebook

Up until today the only real answer to "how does Facebook make money?" was "with ads, I guess?" Facebook Gifts is markedly more concrete: you can buy your friends real things through the site using real money. In other news, Facebook's stock price is still at about 1/2 of its initial offering.

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Contact John Herrman at john.herrman@buzzfeed.com.

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