In just the right context, this Google ad for Analytics and site search makes sense. And to the kind of person who Google is trying to convince here — someone who runs an e-commerce website, and knows a lot about enterprise products — the message that most site-search tech is terrible will probably resonate. “Yes,” a site admin might say, “the advanced search interface on our e-commerce platform is unhelpful!”
But to a large majority of the tens of thousands of people who’ve watched the video on YouTube, for whom that last sentence means nothing, that’s not how the video reads at all. Right up until the last frame it seems like a pretty good, and fairly damning, parody of Google itself. It almost works better that way, actually.
- Some of Donald Trump's diehard supporters say they have mixed feelings about watching — much less paying for — Trump TV.
- The Obama administration delayed trans workers' protections for years after a landmark civil rights decision 🔎🌈
- A powerful magnitude-6.1 earthquake struck Italy Wednesday night, hours after a smaller magnitude-5.5 quake struck the same region.
- Facebook keeps promoting fake news. Experts say its trending algorithm can't stop it—and it could get worse ❌📰