Whole Foods plans to open a new chain of stores next year geared toward young adults, the company announced Wednesday in their second-quarter earnings report.
There's not a ton of information available on the new chain yet, but Whole Foods spokesperson Robin Kelly told BuzzFeed News there should be more to share this summer.
“We think a streamlined, hip, cool, technology-oriented store—a store unlike one anyone’s ever seen before ... is going to be pretty attractive to that particular generation," said co-CEO John Mackey.
He added, "You can't envision it yet because no one has. We're creating it."
The new store "will feature a modern, streamlined design, innovative technology and a curated selection," co-CEO Walter Robb said in the report.
Some people had amusing thoughts on the grocery chain's new endeavor.
And there was this very wise suggestion:
So maybe Whole Foods won't always mean "whole paycheck."
Julie Kliegman is a News Fellow and is based in New York.
Contact Julie Kliegman at Julie.Kliegman@buzzfeed.com.
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