People Are Baffled, And Even Upset, By The Sheer Existence Of "The Emoji Movie"

"Good afternoon to everyone except literally anyone that had an ounce of involvement in The Emoji Movie. Don't care if it fed your family."

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This is a billboard for The Emoji Movie, an animated Sony film coming out July 28.

Slap...me the...popcorn calendar?

But people cannot for the life of them figure out what it's supposed to mean.

facepalm... me the... popcorn... World Hepatitis Day? https://t.co/sl4GUiXm9v

@BATHSmusic Finger me in the bucket on July 28th

@BATHSmusic @McKelvie Terrifying hand monster me the diabetes, Friday

But damnit, they're trying.

Is this sign telling me to give a dude a handjob through the old hole in the popcorn bucket trick? Because I'm dow… https://t.co/rjSsZH89Mu

High-Five Meth E-Popcorn Date https://t.co/xwkZhBHRsF

fist me the buttered popcorn on july 28th https://t.co/msyNBkBfGQ

After the trailer was released this week, people were somehow even more confused.

😒😀✋💩. It’s an adventure beyond words. #EmojiMovie, in theaters July 28. 😄🎬

It was the "nope" heard 'round the world.

And now the movie is getting trolled into the next dimension. "Good afternoon to everyone except literally anyone that had an ounce of involvement in The Emoji Movie. Don't care if it fed your family."

Good afternoon to everyone except literally anyone that had an ounce of involvement in the emoji movie. Don't care if it fed your family

"Please delete this."

please delete this https://t.co/oR20HTakYk

"Boycott The Emoji Movie. Not for political reason, just because it looks dumb as fuck."

Boycott the emoji movie Not for any political reason, just because it looks as dumb as fuck

"This is it. The end of the world."

This is it. The end of the world. https://t.co/wqRCmAvp5p

People seriously can't believe that this is real life and this is really, truly happening.

i just found out that emoji movie is a thing cyall! off to have an existential crisis!

Can't wrap my head around the fact that there's some highschool couple out there who's first kiss is going to be at the Emoji Movie

Sony: "Coming soon: The Emoji Movie!" A room of highly accomplished linguists and scientists at the Unicode Consortium: "Kill me now."

And one guy went even further. Almost immediately after Sony tweeted the official trailer, user @thundii was so excited.

@Sony Yassssssss 🔥👌😩💯🔥💪

"Yup," Sony responded, agreeing.

Except @thundii was...not excited at all.

@Sony I was being sarcastic. This movie is going to be shit

😁😁😁😁😁😁😁😁😁😁.

BuzzFeed News reached out to Sony Pictures Entertainment with a pretty similar question, tbqh:

Sony Pictures responded to say that haters on Twitter just aren't the audience they're after. Families are apparently really stoked about The Emoji Movie.

"The fact is this is a family movie and family audiences love everything they have seen so far, and that includes embracing the new trailer," a Sony Pictures spokesperson told BuzzFeed News. "Our digital team has identified comments, reactions, and responses on all of social media from family audience moviegoers, and these moviegoers have cast their vote with a 98% positive response. That’s what counts – those are who are buying the tickets. With 45 million views to date, we’re thrilled with the kickoff of the trailer."

Julia Reinstein is a reporter for BuzzFeed News and is based in New York.

Contact Julia Reinstein at julia.reinstein@buzzfeed.com.

Tanya Chen is a social news reporter for BuzzFeed and is based in New York.

Contact Tanya Chen at tanya.chen@buzzfeed.com.

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