Tech

The New Japanese Ads For Candy Crush Are Truly Bizarre

King tries to crack a new culture. The results are... interesting.

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Candy Crush maker King may have had a disastrous IPO, but that hasn't stopped them from attempting to crack new markets by hook, by crook, or by truly bizarre Japanese television ad. King, which yesterday announced the opening of a Tokyo office, has seen its cash cow rise to No. 14 in Japan's top grossing chart on iOS. The following ad stars an actor and a boy band member, and, well, just watch it for yourself.

View this video on YouTube

Via recode.net

Joe Bernstein is a senior technology reporter for BuzzFeed News and is based in New York. Bernstein reports on and writes about the gaming industry and web culture.

Contact Joseph Bernstein at joe.bernstein@buzzfeed.com.

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