back to top

The Memes This Reporter Inspired Are Absolutely Brutal

#LadyReportera, the meme with the most well-protected shoes in all of Mexico.

Posted on

Lydia Cumming, a reporter for Mexico's TV Azteca, was dispatched to cover the effects of a recent flooding in Puebla.

Así lucen algunas casas en la Col. Minerales de Guadalupe #Puebla

A photojournalist covering the floods took a photo of the reporter as she was briefly carried, she told the newspaper El País. She explained that "reporters tend to make fun of what happens to us during coverage" as a way to "relax."

She said the two Puebla residents told Cumming about their elderly neighbor who uses a wheelchair and had been badly affected by the floods.

The couple offered to carry Cumming to the home, she said.

"I try to maintain a good relationship with people and I was afraid I would sound rude if I turned down the favor," she said. "They carried me two seconds and after I asked them to put me down."


Lady Reportera immediately fired back. "Only publishing for the sake of publishing without context," Cumming tweeted.

And making some pretty sick...Burns.

¡Muevan esas patas de pollo tísico pobres diablos ganapán! — #LadyReportera a sus cargadores


He seemed to be enjoying himself nonetheless.

At least this incident helped galvanize a new hero of the news.

Mira así se hace... "Le URGE a #LadyReportera unas clasesitas de sus compas de @AztecaNoticias" Vía @maxfreixenet


Her employer, TV Azteca, said in a statement posted to Twitter on Wednesday that it "does not penalize the dissemination of the images but the lack of respect shown towards neighbors who were part of the reporter's coverage."

"For this reason, Lydia Cumming is no longer part of this home," it added. "TV Azteca collaborators are obligated to respect all people and the code of conduct that is part of our company."


Just minutes after the company posted her termination on Twitter, Cumming tweeted "I am Lydia Cumming. Not #LadyReportera" along with a video statement.

"I admit my mistakes," she said. "The photos show a lack of professionalism and tact."

"I want to be a journalist," she said. "I love this profession. I've covered various floods in which I've gotten wet and it has never mattered to me. After all of this has quieted down a little, I will continue to look for opportunities."

Cumming added she'll be more careful with what is shared on her social networks.

José Luis Hernández es redactor de BuzzFeed México y vive en la Ciudad de México.

Contact Pepe H. at

Hayes Brown is a world news editor and reporter for BuzzFeed News and is based in New York.

Contact Hayes Brown at

Leticia Miranda is a retail reporter for BuzzFeed News and is based in New York.

Contact Leticia Miranda at

Got a confidential tip? Submit it here.