There’s Something Fishy About This Dog App

Apparently all Asians are Pekingese or Chinese Crested dogs.

1. Yesterday, Microsoft released a new app called Fetch and an accompanying website,, that identifies breeds of dogs in photos.

3. People have also been uploading photos of themselves or celebs to find out what dog breed they most look like:

TIM SLOAN / Getty / Via

5. But some people on Twitter have been noticing something strange…

this is the funniest thing that has happened to me in the past 3 days. SAYS ALL LOOK SAME!

— jay caspian kang (@jaycaspiankang)

@jaycaspiankang HMMMMMMM

— Kevin Nguyen (@knguyen)

8. Hmm.

Jarry Lee

9. Weird.

Esther Wang

10. OK…

@jaycaspiankang @AdrianChen what the

— leon (@leyawn)


Susan Cheng


Johana Bhuiyan

13. Interesting…

Bryant Hua

14. I wonder what all these people have in common…

Cathy Ngo

Christina Lan


15. Fetch uses machine learning and dog breed data from experts to identify dogs and to “take an informed guess on what kind of dog you or your friends might be.”

“This is the kind of app you’re going to take out when you’re with your friends,” he says. “It’s a lot of fun to learn about what dog you look like, and it comes up with surprising comparisons.”

16. When asked why people of Asian descent seem to get the same two results, a Microsoft spokesperson told BuzzFeed that the app’s algorithm doesn’t explicitly take race into consideration:

The machine learning system explicitly does not take into account the racial or ethnic origins of the human. This app is intended to be fun, maps to human characteristics and not meant to reinforce any stereotype. Like any AI system, “Fetch!” becomes more accurate the more it’s used. By using “Fetch!”, people are helping to improve our results and make it more accurate.

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Jarry Lee is the Deputy Books Editor for BuzzFeed News and is based in New York. Contact Jarry Lee at
Contact Jarry Lee at
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