As millions of Americans gathered to watch Monday's Iowa Caucuses and contemplate democracy, many were left with one question: What the hell is with this teddy bear commercial?
The commercial, which originally aired in 2012, pops back on TV every year around this time, drawing dramatic reactions from all who view it.
Some were unsettled by the strange sexual nature of a commercial about toys intended for children.
Others were put off by the commercial's somewhat stereotypical idea of how women react to gifts.
Yet some patriots felt like it was a welcome and even comforting break to the heated political atmosphere.
Still, more understood that even teddy bears aren't safe from the election season.
But no matter how you're voting — Democrat, Republican, Teddy Bear — we can all agree on one thing: That bear is big AF.
Ema O'Connor is a reporter for BuzzFeed News and is based in New York.
Contact Ema O'Connor at firstname.lastname@example.org.
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