A series of fake iOS 7 ads claiming that the software update will make devices waterproof has been circulating on the internet.
The fake advertising campaign began as a 4chan prank.
Soon, videos of people claiming to have tried the new waterproof feature began to circulate.
Apparently, some iPhone users believed the ads:
Ellie Hall is a reporter for BuzzFeed News and is based in Washington, DC. Her secure PGP fingerprint is 6055 A264 DADD AADC 347E 5986 547C C11C DD7D 176A.
Contact Ellie Hall at firstname.lastname@example.org.
Got a confidential tip? Submit it here.