back to top

Guys In San Francisco Are Making Fun Of The iPhone 6 Ad Campaign In An Amazing Way

Most of us don't really use our phones to capture beautiful landscapes.

Posted on

If you live in a major city, you may have noticed lately some simple Apple billboards featuring stunning photos shot by people with an iPhone 6.

“Shot on iPhone 6” billboard in LA. Pretty cool.

The crowdsourced advertising campaign is pretty smart: It creates an emotional connection with people while sending the message that the iPhone 6 has a pretty sweet camera.

One more great "Shot on iPhone 6" billboard, and then I'm done.

But, despite what we may think of our artsy Instagram feeds, most of us really use our iPhones for a different kind of photography...

Apple's #ShotOniPhone6 Campaign goes Global with Billboard ad spaces #photography #marketing


"The iPhone 6 ads are all over San Francisco and we walk by them everyday," Fabio Benedetto told BuzzFeed News. "All the photos Apple selected for the campaign are beautiful."

"Our thought was that people don't always take pretty pictures on their phones, so we thought it would be funny to show the other, non-beautiful, photos people take."


David Mack is a reporter and weekend editor for BuzzFeed News and is based in New York.

Contact David Mack at

Got a confidential tip? Submit it here.