How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- Authorities removed Dakota Access pipeline protesters blocking roads and camped on private property.
- A federal jury cleared the leaders of an Oregon standoff. The militia group took over a wildlife refuge last January.
- A Trump official says the campaign has "three major voter suppression operations underway."
- RIP — Vine says it's discontinuing its mobile app, effectively ending the 6-second video service 💀