How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- Charlotte police have released video of Keith Lamont Scott's shooting and photos of a gun they say he had loaded.
- Kim Kardashian said she is voting for Hillary Clinton after being quoted saying she was "on the fence."
- The National Museum of African American History and Culture has officially opened in Washington, DC.