How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- H.R. McMaster was due to retire from the Army. Now he holds what could become one of the most powerful positions in Washington.
- A federal judge ruled that Texas can't cut Planned Parenthood out of its Medicaid program.
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- A 2-year-old boy lost a race at school after he spotted his dad and ran to hug him instead of crossing the finish line 👦💨💞