How do you launch a product with a modest budget, and get huge returns?
You piggyback onto a couple of brands with huge marketing budgets, and create a brilliant, witty ad that makes me want to drink cider RIGHT NOW. Plus, you nail the young demographic that every brand short of Depends touches themselves over.
Not only did Somersby perfectly tap into the Apple angst, they also took advantage of all the buzz the recent Apple-mocking ads by Samsung generated.
Ad agency: Fold7, London.
- Donald Trump's pick for commerce secretary, Wilbur Ross, admitted at his confirmation hearing he once employed an undocumented immigrant as a household worker.
- It's official: Scientists announced today that 2016 was the hottest year on record and that greenhouse gasses are to blame ♨️️🌍
- President Barack Obama shortened Chelsea Manning's 35-year sentence for leaking documents to WikiLeaks. She'll be freed in May.
- A Toronto man is on a mission to bathe at a different stranger's house every day this month. And so far, so good 🛀