The campaign by Google Analytics targeting businesses takes online interactions out into the real world via comical sketches. It’s a creative idea, but it hits a wrong note for me simply because Google’s own Search function is so inaccurate and frustrating as hell to use.
I guess you can do this type of pompous advertising when you’re the unquestioned market leader behemoth. What are we going to do, use BING?
That said, the ads are brilliantly produced: the cast, settings, acting, script, are all first-rate.
Another very funny spot below.
Ad agency: In-house video agency Across the Pond.
- Inside WikiLeaks: A former employee shares what he learned about Julian Assange (including his beef with Hillary Clinton).
- One week into the fight to take back Mosul, expectations for quick success have clashed with the reality of a bloody struggle ahead.
- Less than 24 hours after AT&T announced an $85 billion deal to buy Time Warner, politicians are expressing skepticism and opposition.
- An NFL player paid tribute to Harambe, the gorilla who died at a Cincinnati zoo, on his cleats.