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A Newspaper In Brazil Accidentally Had The Worst Ad Placement Ever

Just really, really bad timing.

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Twitter user vmz80 was among the first to notice the extremely unfortunate placement of an ad in Friday's edition of Folha de São Paulo, one of the biggest newspapers in Brazil.

Folha de São Paulo / Via Twitter: @Vmz80

The ad, which features a large truck, reads "Get Ready Brazil" and is RIGHT next to a piece on the attack in Nice on Thursday night — in which a truck was driven into a crowd of people — that killed 84 people.


People called the design choice "a miserable layout."

Facebook: gabriel.pardal

The online version of the newspaper was the same as São Paulo's local edition.

@uaiteve Nem tanto. Quem tirou essa foto mexeu na paginação. Ola só como é de fato:

And according to AdNews the ad was removed for the second edition of Friday's newspaper.

Conz Preti es la directora regional para las Américas y trabaja desde Nueva York.

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Clarissa Passos é sub-editora do BuzzFeed, em São Paulo

Contact Clarissa Passos at

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