Bitcoin Will Sponsor A College Bowl Game

Not a drill.

Here’s a thing that’s happening in real life: On Dec.26 on ESPN, two very real and not made-up college sports teams will face off in the Bitcoin St. Petersburg Bowl.

Today the Wall Street Journal reported that BitPay, a Bitcoin payment-processing company and ESPN events reached a deal to rebrand the game through 2016. Previously, the bowl was sponsored by Beef O’Brady’s.

And yes, you will be able to purchase tickets with Bitcoin.

This is our future, people. Get used to it.


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Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. Warzel reports on and writes about the intersection of tech and culture.
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