Apple Gets Very Emotional With Its New Holiday Ad

Your move, Google.

In what seems to be a growing trend for tech commercials, Apple’s latest holiday ad skips specs altogether and opts to go straight for the heart. It certainly features more people visibly weeping than any other Apple ad we’ve ever seen.

According to Apple’s YouTube channel, the video inside the ad was shot exclusively with an iPhone 5S. The company has posted the full version of that video as well:

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Charlie Warzel is a senior writer for BuzzFeed News and is based in New York. Warzel reports on and writes about the intersection of tech and culture.
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