As ridiculous as the name and ad campaign are, it's not a bad idea. Especially for people like us, who initially thought that 401K rollover was a new kind of high-top.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.