At first, no advertiser would be caught dead associating with this offensively-titled publication. But as we've all come to learn the hard way, only a heavy dosage of irony and humor can make gefilte fish sound even remotely appetizing.
Editorial note: Whoa! You've found a super-old post here on BuzzFeed, from an earlier era of the site. It doesn't really represent where we are anymore, and may in fact be totally broken, but we're leaving it up as a part of our early history.
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